Hollywood should beware the siren song.

好莱坞应当警惕美妙的海妖歌声。

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Many customers can't say no to the siren song of various discount offers made by the shopping mall.

面对商场提供的各种打折优惠，很多顾客都没办法抗拒这种诱惑。

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But a new study shows that people with true expertise in a subject have some immunity to the siren song of corporate sponsorship.

一项新的研究发现，在某一方面有真才实学的人们对广告赞助商的“糖衣炮弹”有一定的免疫力。

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The siren song of the stock market is calling out to investors right now.

FORBES: Investors Need to Summon Elephant's Memory before Charging Back to Stocks

It's the siren song of every entrepreneur in need of cash: confident, upbeat, masking desperation.

FORBES: Three men and a Web idea

In the meantime, the siren song of Obamacare and its utopian visions stand in the way.

FORBES: Confusing Health Insurance With Health Care Is Bankrupting Us