To expand production scale and increase market share, a lot of enterprises become more and more enthusiastic about the strategy of brand extension.

许多企业为了进一步扩大生产规模，增加市场份额，越来越热衷于采用品牌延伸策略。

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In the fierce market competition, FMCG enterprises have adopted the strategy of brand extension in order to safeguard and consolidate the original brand, further increase brand value.

在激烈的市场竞争中，快速消费品企业为了维护和巩固原品牌地位，增加品牌价值，纷纷采取品牌延伸的策略。

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Brand extension is one of the important contents of brand management strategy.

品牌延伸是品牌经营战略的重要内容之一。

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