Still, we lose something when the nondescript buckets of freeform Lego bricks are moved to the back of thetoystore, while the highly specialized Disney sets fly off the shelves.
One of Iceland's biggest companies, retailing investment group Baugur, owns or has stakes in dozens of major European retailers including enough to make it the largest private company in Britain, where it owns a handful of stores such as the famous toystore Hamley's.