The author tries to introduce the bounded rationality theory of behavioral economics to the field of competitive intelligence.

本文尝试将西方行为经济学的“有限理性”的理论引入竞争情报领域。

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With the emergence of "bounded rationality" and the rise of "game theory", the decision making behavior on the situation of interpersonal communication gets more and more concerns.

随着“有限理性”的提出和“博弈论”的兴起，处于人际互动情境中的决策行为得到了越来越多的关注。

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