We did all we could to inspire his creative thinking, expecting that he could think up some new ideas for the project.

我们尽我们所能激发他的创造性思维，希望他能为这个项目提出一些新的想法。

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It puts forth new ideas, poses unfamiliar questions, conjures up fresh ways of thinking, arrives at unexpected answers.

它提出新创意，引出新问题，唤起新的思维方式，得到出乎意料的新答案。

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On the contrary, thinking up ideas that have never been thought before would seem to the "purest" sense of originality as something that is wholly and entirely brand new to the human species.

相反，想到以前从未被人思索过的思想，似乎是原创性“最纯粹”的含义。 原创即是指对人类来说纯粹和彻底的新事物。

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And when advertising budgets shrank during the last few years, and media prices went up, even Google is expensive nowadays, opportunity came knocking for new kinds of ideas and thinking, the way was clear for the social media and innovative use of digital and film.

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