abstract:Tim Ambler (born 1938) is a leading business author and academic on the field of Marketing effectiveness. Ambler featured on Marketing's list of the 100 most powerful figures in the industry.
But TimAmbler, who is a senior fellow at the London Business School, specialising in marketing, isn't charmed by Sid and his chirpy anti-salt pronouncements, and he goes so far as to say the advertisement won't be an effective one.