And through the VOD system platform where services like video-on-demand, personal-program-record, time-shifting-TV can be well integrated, the cable television operators will be more competitive.

通过利用VOD系统平台对视频点播、个人节目录制以及时移电视等多种业务进行整合，能够大大提高有线电视运营商的竞争力。

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Almost from the moment that Tivo came along viewers were time-shifting, storing, and watching TV on their own terms.

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Shifting the ads away from a TV show's runtime reduces the value of that time, and many marketers will look to pull out or renegotiate with networks, media experts say.

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