Title sponsorship is forbidden in programs or columns of news on current politics.

时政新闻节目及时政新闻类栏目不得以企业或产品名称冠名。

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It wouldn't last more than ten seconds, but that didn't matter. The title of world's fastest man would be earned and millions of dollars in sponsorship deals were up for grabs.

比赛将持续不到十秒钟，但这并不重要，因为有人将为此赢得世界飞人的头衔和数百万美元的赞助费。

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The Reebok title sponsorship is the latest addition to a growing business.

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Branson told BBC Sport that Virgin had signed a three-year title sponsorship deal that did not involve any equity in the team.

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Other owners certainly utilize F1 success to promote non-racing business interests, but most still rely on major title sponsorship deals to fund their annual race budgets.

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