When building software components and services for reuse across applications it is more important to strive for consistency rather than to comply with a standard.

跨应用创建可重用的软件组件和服务时，力争保持一致性要比符合标准更为重要。

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When you provide a standard, each specialist will do what's needed for search marketing because it's already their job to comply with these standards.

提供了标准之后，每位专家都要完成搜索营销所需的任务，因为服从这些标准已经成了他们的工作。

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Being in charge of publishing the latest regulations used to be a lucrative niche: a business would pay handsomely for information about a new standard that its products had to comply with.

负责发布最新版本规章的人常处于有利境地：商人需要花费一大笔钱来获得新标准方面的信息，而他们的产品需要遵守这些标准。

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To open a door fitted with the latest U.S. government-certified lock from high-end Swiss lock manufacturer Kaba, an employee must both enter a code up to eight digits long, then swipe a unique identity card coded to comply with a new standard that requires an extra layer of security, one designed to track individual staffers and make covert intrusion harder than ever.

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Google could offer a certain level of protection to licensees who comply with whatever standard it puts in place.

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And third, the fact that in a few years' time we shall all have to comply with an international accounting standard, the shape of which is not yet finally determined.

BBC: Peter Thompson's speech