Email is an effective branding tool for creating top-of-mind awareness.

电子邮件对于创建顶级的品牌认知度来说是一种有效的工具。

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Truth is, however, it takes a lot of money and time to achieve top-of-mind awareness and recall.

而事实却是，要达到如此认知和记忆程度甚至能耳熟能详，需耗大量时间和资金。

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Just as it is with any growing business, the need to build a brand and create top-of-mind awareness in a specific field of expertise is important.

就是因为他们的生意一直在扩大，所以在特定的专业领域，要建立一个品牌，做到最好的这种意识的需求就显得极为重要了。

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However, I think that top-of-mind awareness of the NBA season keeps consumers interested in the sport, and sustains sales throughout the season, so I think that no season hurts sales.

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Most importantly, it singlehandedly brought top-of-mind awareness for the Fiesta nameto a new generation of drivers. 132, 000 drivers signed up for updates on the new Fiesta and over 6, 000 pre-ordered the Fiesta, an exceptionally strong showing for a new economy car.

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