...游景区淡季营销现状与对策研1_文档下载_文档资源库 关键词：旅游淡季;营销;现状;对策 [gap=670]Key words: tourist off- season; marketing; current situation; countermeasure 随着消费者旅游心理的日渐成熟，旅游活动的季节性也逐渐趋弱。
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The summer tourist season is off to a poor start, with visitor numbers expected to fall by at least 8%.
作为旅游旺季的夏季的开端很糟糕，游客人数预期至少减少百分之八。
With the coming of the tourist season, digital cameras suddenly took off.
旅游季节即将来临，数码相机突然畅销起来。
For destination market, on the one hand, the whole island should be unified planned, integrating tourist resources, on the other hand, creating "focal point", guiding tourist during the off-season.
对于目的地市场，一方面要全岛统一规划、整合旅游资源，另一方面创造“聚焦点”，引导淡季旅游消费。
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