Traditional media companies, which collect far less data about visitors to their sites, are increasingly at a disadvantage when they compete for AD dollars.

传统的传媒公司收集到的站点游客数据少的可怜，这使得他们在广告市场的竞争中越来越趋于劣势。

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Using Digital Publishing Suite in combination with Adobe InDesign CS6 allows traditional media publishers, corporate organizations, ad agencies as well as individual freelance designers and small design firms to publish, distribute, monetize and optimize a new class of innovative digital magazines, newspapers, ads and corporate publications on leading tablet devices.

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Romney's e-campaign director Mindy Finn says the idea behind the create-your-own-ad contest is to bridge those online efforts with a traditional mass media campaign.

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Madison Avenue players and some big marketers still believe that traditional ad agencies can help them understand new technology and navigate the new media world.

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