The Ames Hotel (1 Court Street; 617-979-8100; ameshotel.com) opened last November as part of the Morgans Hotel Group, and has 114 minimalist rooms, a fitness center and trendy décor.

Ames Hotel ，去年十月开业，是Morgan Hotel Group旗下酒店，装饰时尚，拥有简单抽象风格的客房114间，以及一个健康中心。

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An advertisement for a soft drink, for example, might show a group of trendy young people who are having fun. The young people are all drinking the soft drink.

例如某种软饮料的广告，可能就会出现一群玩得正开心的前卫青年，这些年轻人正畅饮该种饮料。

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Smart companies have also realized that college students make ideal marketing and sales people for trendy products, such as IT gadgets, social networking services (SNS) and group buying.

一些会打算盘的公司也意识到，大学生是推广新潮产品的理想人选，包括科技产品，社交网站以及团购。

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That group includes trendy mobile apps like Instagram, Evernote, Waze, Path and Vine.

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Launched in January in Pune, a trendy city 180 km from Bombay, the Emerging Presidents' Group includes Rathi and two dozen other top executives aged 21 to 35.

CNN: Recasting the Mind

Develop a product most them wanted, market the heck out of it, then sit back and watch the group mentality kick in, assuring big sales of the latest trendy sneaker or clothing item.

FORBES: Magazine Article