It can also offer a trusted brand name, expert training, support and on-going advice.

特许经营体系还可以提供可信任的品牌、专业培训、支持和持续的建议。

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"Premium customers," says Gregor Matthies, a Bain partner in Munich, "want to buy from a trusted brand."

用Bain咨询公司在慕尼黑的合作伙伴Gregor Matthies的话说，高端客户总是愿意从一个值得信赖的品牌那里购买产品。

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We only show your professional skills and services; convey the value of the product shape trusted brand.

我们只为展现您专业的技术与服务；传达产品的价值塑造值得信赖的品牌。

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Clorox is the most trusted brand of bleach because it meets the dirt problem head on.

FORBES: Birchbox, Like Apple and Amazon and Google, Is a Hit Because Its Founders Hit On the Right Question

But could an Apple or a similar trusted brand become a real friend and co-manage information about me?

FORBES: What Apple and Other Trusted Brands Must Do Next

"It is going to have a bit of competition but Paypal is an established a trusted brand, " said Ms Zoller.

BBC: Paypal launches chip-and-pin device