Ultimately, ad-tech companies are giving consumers what they desire and, in many cases, providing valuable services.

最终，广告科技公司将会给消费者他们想要的，在很多情况下，提供有价值的服务。

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For example, a CIO may hold an ad-hoc open call for people to submit ideas for new products, get 400 submissions, and ultimately choose the three best ideas.

比如，某个CIO可能举办了一次专门的公开选拔活动，让人们提交有关新产品的点子，然后得到400个建议，最终选了三个最好的点子。

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Over one million people signed up in the first 30 days and the service ultimately grew to over 60 million users with a profitable ad-supported revenue stream.

该应用上线后，第一个月就有一百多万人注册，最终用户超过六千万人，并创造了可观的广告收入。

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So in a sense, the whole line has an ad component that ultimately may have some impact on the price of the devices.

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That said, other ad experts think the situation ultimately will prove positive for most of the players.

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Higher rankings translate to more traffic, along with more online sales or higher ad rates--and ultimately more dollars.

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