Culture also affects customer asset in three aspects, value driving factor, branch driving factor and relation driving factor.

文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。

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The good news is that the brand can serve as a surrogate for the added-value consumers are looking for, and become a driving factor in the value equation.

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In fact, television revenue is essentially the sole driving factor in conference value, while income from bowl games and basketball tournaments has been relegated to a rounding error.

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