调查披露,这种尺寸作假的行为,起源于美国女装行业,俗称“虚夸尺码”(vanity sizing)——这是一种迷惑或者说“讨好”消费者的做法,为的是让他们觉得自己比实际瘦一些。
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以上来源于: WordNet
The vanity sizing ploy has long been used by women's fashion chains.
这种虚示尺寸的策略已经被长期应用于女性时尚连锁店。
Over the years, many brands have changed measurements so that a woman who previously wore a 12 can now wear a 10 or an 8, a practice known as "vanity sizing."
近些年来,许多品牌改变了测量单位,这样先前穿着12码地女性现在可以穿10码或8码。这一实践被称为“虚荣尺码”。
Many commentators have suggested that "vanity" sizing, as its name suggests, is designed to satisfy buyers' wishes to appear thin and feel better about themselves.
很多评论人士都表示,“虚荣尺寸”就是为了满足消费者想要看上去瘦一点儿的虚荣心理。
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