The Bird's nest, the main venue for the 2008 Beijing Olympics, is reportedly selling its naming rights . The hottest bidders includes Adidas, Lenovo and Coca Cola.

据报道，北京奥运会主体育场鸟巢可能出售冠名权。热门投标品牌包括阿迪达斯，联想以及可口可乐。

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Fans rail against teams in stick and ball sports when they sign venue naming rights deals.

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Topics to be covered include financial prudence, the UEFA Champions League, league and club strategies, sponsorship, the fan experience, broadcasting, new media, naming rights, and venue management.

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To hold on to subscribers and advertisers, the Times has taken aggressive and costly steps, such as launching a free daily tabloid and acquiring the naming rights to the former Ice Palace in Tampa, a major concert venue and home of the Tampa Bay Lightning hockey team.

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