It is much more profitable to stream a film digitally or sell it through a cable operator as a video-on-demand (VOD).

使电影数字化流动或通过有线电视运营商点播(VOD)来销售电影会更加有利可图。

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For the studios it is much more profitable to stream a film digitally or sell it through a cable operator as a video-on-demand (VOD).

对制片厂而言，电影数字化或卖给有线电视运营商作视频点播(VOD)用，利润更为可观。

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The service also will provide electronic sell-through and video on demand versions of new releases from Lionsgate, NBCUniversal, Paramount Pictures, Relativity and Sony Pictures Home Entertainment.

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Now the big chains are getting kicked around, thanks to video-on-demand technology, online-delivery services like Netflix and "sell-through" pricing straight to consumers.

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"Since we implemented a 28-day window for subscription and kiosk, we have seen very positive results with regard to our sell-through business, " said Mark Horak, president, Warner Home Video North America.

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