These “advergames” have become a staple of viral marketing campaigns for firms such as Burger King and Intel.

这些“广告版游戏”变成了公司病毒行销战的主题，就好像汉堡王和英特尔的案例那样。

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These viral marketing campaigns get a lot of attention sometimes - especially when they stir up controversy like this.

这样的病毒式市场营销时常能引起极大的注意——特别是当他们这一事件一样挑起争论时。

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However, proper marketing campaigns and viral ads can help boost interest.

但是，合适的营销活动和病毒式的广告可能会提高人们的兴趣。

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This viral marketing is what corporate and political campaigns increasingly thrive on, and today it's mostly free.

WSJ: Andy Kessler: When Will Social Media Elect a President?

But if past Windows launches are any guide, Microsoft will help its cause by spending hundreds of millions of dollars on high-profile TV ads, viral whisper campaigns and "co-marketing" money for its PC hardware partners and the resellers who push Microsoft software to big corporations.

CNN: This is the year Microsoft fights back