Richard Branson is chairman of the Virgin Group of Companies, which owns Virgin Atlantic Airways, Virgin Entertainment and Virgin Cola.

理查德·布兰森是维珍企业集团董事长，名下拥有维珍大西洋航空公司，维珍娱乐公司以及维珍可乐公司。

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The UK's Virgin Group briefly held 5% of the British cola market with just five employees.

英国维珍集团只简单拥有5名员工但却占有英国5%的市场分额。

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Three years after its launch in Britain, Virgin Cola still has only a negligible share of the market compared with Pepsi and Coca-Cola.

ECONOMIST: Behind Branson

Many consumer brands, such as Coca-Cola and Virgin, aim to do the same.

ECONOMIST: Much more than a good night out

However, Virgin has suffered reverses with joint ventures to sell cola and vodka.

ECONOMIST: Behind Branson