Later on, Jeffrey Rayport and John Sviokla applied the idea to the virtual world, the world of information, arguing that managers must pay attention to the way in which value chains work in both the tangible world of the marketplace and the virtual world of the marketspace.
The hottest virtualmarket around today seems to be in Entropia Universe, a space bound MMO best known for having an actual working economy based on real money, which results in headlines like this.