We encounter a new situation or new person and immediately begin to evaluate in terms of “good” and “bad” or “right” and “wrong.

我们遇到一个新的情景或者一个陌生人时，我们会用“好”“坏”或者”对“”错“这类词，迅速的开始对其进行评估。

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When we acknowledge that more likes do not always translate to brand loyalty, we can begin to evaluate and analyze the Facebook like in a way that offers real answers and solutions.

FORBES: Is There Value in Driving Facebook Likes?