Has long vowed to stick to the "survive on quality, technology and progress to the credibility of development, to serve for the perfect" business purposes, well-built brand.
Theseare the people's well-knownbrands, at the same time, as theFordMotorCompany has so painstakingly built up overtheyears, thebranditselfhasgreatvalue.
The property, while wellbuilt, lacked key features integral to the Four Seasons brand, and also was deemed not "African" enough, lacking a sense of place in its unique setting.