Meanwhile, Grenaches remain the world's most undervalued great wines, wines that cause people to love you for your warmth and goodtaste, even when they can't remember what wine it was.
On this side of the table, the one with the plate of what they know is good for you, though it doesn't taste that good and who is offering the plate in the full knowledge that refusing it is going to lead to one heck of a mess.
During a visit to Oxfordshire on Friday, Deputy Prime Minister Nick Clegg said he did not feel the online campaign was "in very goodtaste at all" but that it was not for politicians "to start telling the BBC what songs they broadcast".