But what most brands don't realize is that doing nothing may be even riskier.

但大部分品牌公司没有意识到什么都不做或许风险更高。

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But the big question is what kind of entity would be created to manage these riskier assets.

但是最大的问题是组织什么样的机构来管理这部分风险更大的资产。

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On my calculations of the asset allocation in the Church of England Funded Pensions Scheme, 84% is held in shares, property and derivatives - or what are perceived to be riskier assets.

BBC: Holy pension hole

What I want to discuss is one way that the U.S. debt level is riskier than most people think, and one way it is less risky than most people think.

FORBES: How Risky Is The U.S. Level Debt?

But what Pearson and others would really like to know is whether the higher total estrogen level from the patch is really riskier.

NPR: FDA Orders Label For Contraceptive Patch