They intended to influence people by these various largesse of trips to Scotland or whereveryoumaybe going, by making contributions, by providing space for events whether in restaurants or in sky boxes at athletic contests.
If, for example, a program on TV is talking about the grand opening of a new store, you'll be able to follow a link that's displayed on your screen, and you'll be taken to directions of how to get to the store from whereveryoumaybe.