WhirlpoolCorp., the world'slargestappliancemaker, raiseditsprofitforecast and saidit expectsrecordearnings this year, boosted bycostcutsand sales inLatin America andAsia.
Yet here is little Rearden Commerce with a companywide deal with Motorola, as well as three- to five-year contracts with Warner Music, Cingular Wireless and WhirlpoolCorp.
WhirlpoolCorp. wants to plug into an online community of consumers who, using their PCs, would be able to make changes to digitized renderings of new designs for home appliances and send their suggestions to the company.