There is room for a billion-dollar wedding industry serving a generation of young people who, though marrying later than my generation did, have embraced the whiteweddinggown, a dozen attendants, the cake, the song, the speech and the party after.
He scored hugely in music, both on the production and retail sides with Virgin Records (the Sex Pistols were signed to his label early on) and he famously donned a whiteweddinggown to promote Virgin Brides, something you would be unlikely to have seen Mitt Romney doing for Bain Capital.