The objective is often termed "winning the hearts and minds" of the population, and its logic is simple.

这项策略的目标就是希望借此得到当地民心，原因呢也很简单。

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It's the combination of that technical strength with compelling business benefits that is winning the hearts and minds-and budgets-of the CIOs, it directors and executive management teams as well.

这是科技力量与具有说服力的商业利益的融合，而正是这种融合正在赢得民心和CIO, IT经理以及执行市场团队的预算。

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Over several years, Americans have been training their counterparts in these countries in everything from marksmanship and parachuting to the more touchy-feely stuff of winning over hearts and minds.

在过去的几年里，美国人一直在各方面训练着这些国家的官兵，从射击术和跳伞到更为感性的战胜情感与理智的方式。

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"The Gulf spill is a tragedy that never should have happened." In the battle to win hearts and minds, BP's newest ad, appears to be winning few converts.

VOA: standard.2010.06.10

In Japan, a country with a strong modern pacifist streak, winning the hearts and minds of the citizenry may be the military's biggest battle.

FORBES: Magazine Article

Under then-US commander Gen Stanley McChrystal, the focus switched from leading an all-out war against the Taliban and its allies to "winning the hearts and minds" of Afghan civilians.

BBC: UN report of Afghan child casualties false, says Isaf

Known as the "clown prince" of Italian politics, Beppe Grillo is a 64-year-old comedian turned politician whose Five Star Movement (M5S) is winning the hearts and minds of Italians fed up with mainstream parties.

CNN: Beppe Grillo: Clown prince of Italian politics