The Huawei Ascend W1 looks great in blue or pink and brings the power of personalisation to a whole new audience with its affordable price.

ENGADGET: Huawei Ascend W1 launching on O2 in UK, due to land sometime in Q1

The gag unfolds when a distracted pedestrian gapes at a nearby board for the VW Polo with a surprisingly affordable price while he unwittingly heads right for the pole.

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What Sony should focus on is bringing that power to gamers at an affordable price with lots of games to choose from right from the beginning.

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