Considering the success that the Lingerie Football League a 7-on-7 full-contact football league for women in pads and panties has had since 2009, Mitchell and McArthur decided to bring the same concept to the hardwood.

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At Century's Standard Textile factory, a partnership with the Israeli textile company Delta Galil, 300 women sit at industrial sewing machines making 14, 000 panties and undershirts a day for major U.S. brands, including Victoria's Secret and J.

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They wanted to change the rules of the game, telling women that their power lay in their heads, not in their bras and panties.

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