TheXFactor launched in 2004 in the UK. Airing on ITV1, TheXFactor has been the No 1 show in the UK for eight years, with the 2010 finale achieving a peak of 21.2 million viewers, and a 65% share.
Local versions of TheXFactor are now produced in more than 41 territories and artists discovered by TheXFactor format have sold more than 100 million records worldwide, including 110 No 1's, 270 Top 10 records, and 501 Top 50 releases.
As the official headphone partner of THEXFACTOR, the new X Headphones will be seen in episodes throughout the season as well as featured in a key in-show integration.