The agreement will offer both companies opportunities to gain access to most relevant automotive markets with innovative and environmentallyfriendlyproduct offering, a field in which Fiat is a recognized world leader while benefitting from additional cost synergies.
Monarch Green had another hook: "It's not an environmentallyfriendly type of product that we make, and we all know it, " says Shea Weber, president of Dewey Weber Surfboards in San Clemente and chair of the Surf Industry Manufacturing Association's board builder committee.