They are civic duties which have clearly been constructed around the idea of British values: tolerance, fairplay, respect for democracy and the rule of law.
The strength of this feeling, though, is divided along racial lines: 61% of non-whites told a poll by YouGov for the Commission for Racial Equality that Britishness is about values such as the rule of law and fairplay rather than about heritage, while only 27% of whites felt the same way.