Here is the key to memory: in any sequence, people remember the first and last things best.

记住关键的一点：在任何记忆法中，开头和结尾的东西都记得最牢。

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Primacy and recency: People most remember the first and last things to occur, and barely the middle.

首尾原则：人们大都会记住最先和最后发生的事情，中间发生什么几乎不记得。

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The leaves are beginning to fall, and soon only two things will be hanging from the trees: the last leaf and the first football coach.

叶子们开始飘落，不久就只会有两个东西还悬在树上：最后一片叶子和第一个足球教练。

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"At first we had a positive response, and now over the last 18 months things have really taken off, " Equinome's managing director Donal Ryan told CNN.

CNN: How to pick a winner: Horse racing's 'speed gene' test

We were under pressure in the last 20 minutes of the first half but changed things at half time and played well in the second half.

CNN: STORY HIGHLIGHTS

"Gut decisions are really fast and influenced by all kinds of things, like stereotyping, or liking the first or last thing you see, " he explains.

CNN: Got a big decision to make? Sleep on it