Richard Wiseman, a psychologist at Hertfordshire University, conducted the survey at the Edinburgh International Science Festival.

这次调查是赫特福德大学的心理学家怀斯曼在爱丁堡国际科学节上进行的。

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"This type of spending, or compensatory consumption, serves as a way of regulating intense emotions," said Karen Pine, a University of Hertfordshire professor and author of "Sheconomics" .

赫特福德大学教授、《女性经济议题》一书的作者凯伦•派恩说：“这种消费类型，或称为补偿性消费，可以调节紧张的情绪。”

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Prof Wiseman, of the University of Hertfordshire, said: "The baby kicked off a caring feeling in people, which is not surprising from an evolutionary perspective.

赫特福德大学的怀特曼教授说：“宝宝能让人产生关爱的感情，从进化角度来看，这一点儿也不奇怪。”

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Gregor Gall, professor of industrial relations at Hertfordshire University, says the fact this dispute is taking place in the public sector makes having the man on the street onside even more important.

BBC: Strikes: How important is public support?

Of the universities across the region - Anglia Ruskin, Bedfordshire, Cambridge, Essex, Hertfordshire, Northampton, Suffolk and the University of East Anglia - 2010 graduates from the University of Hertfordshire were the most successful, with 46% finding graduate jobs.

BBC: University graduates in job struggle

University of Hertfordshire researchers say their findings indicate many people may just be paying for a label.

BBC: Cheap wine 'good as pricier bottles' - blind taste test