Nielsen research noted that the rise in sales revenue is coming largely in part by the high-end beer business.

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Heineken, the high-end beer maker that's come to face much more abundant competition in a world of microbrews and specialty brands in recent years, uses the Open to directly connect with customers and to introduce new variations of its brand.

FORBES: Magazine Article

The store's "ethos, " she said, is to carry a mix of high-end specialty items along with affordable products like Schaefer beer and, yes, Snickers.

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