Why do they hype up an election?

他们为什么要大肆宣传选举呢？

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We should hype up the streets of Singapore more with such parties!

我们应该更强行刺激新加坡街道与这样党！

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In advertising, the term is often used as a hyperbole, a superlative to hype up a product.

在广告上，这种措词常用作夸张词，一种大肆宣传一个产品的最高级词。

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In other words, it doesn't do any good to hype up the problem.

BBC: 10 radical solutions to binge drinking

Back then, those working in weapons labs and the military tended to hold more alarmist views than many academic experts, arguably because the livelihoods of university professors did not depend on having to hype up the need for arms racing.

WSJ: Battling the Cyber Warmongers

Consumers do not just run around chatting with other consumers about every product they purchase just about certain products that stand out from the rest because they share certain qualities that captivate their minds and hype up their emotions.

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