According to a report by Melcrum, less than one-third of 2, 100 corporate communicators surveyed felt confident about using social media as part of an integrated communications plan.

根据Melcrum的报告，在被调查的2100名企业公关人员中，只有不到三分之一的人确信会将社会媒体的应用作为整合营销计划的一部分。

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Please note: the communication means of Touch Media are a part of integrated communications. We are like a scout, who has to be followed by the main force.

请注意，触动传媒的传播方式，是整合传播的一个部分，就如侦察员一般，后面一定要有正规军上来。

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The integrated nature of campaign research, communications, media, and field-organizing functions is at a scale and efficiency that puts even the most sophisticated marketers to shame.

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