Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

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It's no accident that great companies often have great AD campaigns and use social media effectively-they are leveraging the same deep understanding of the consumer.

毫无意外地，伟大的公司总是有好的广告公关，有效的利用社交媒体，这方面他们同样成功的利用了对消费者的深刻理解。

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From creating viral alternate reality campaigns to using social networks to build awareness, the movie industry is busy leveraging social media to connect with fans and promote its products.

从病毒交替现实的营销方式创立之日起，再到使用社交网络来构筑知名度。 电影行业为了拉拢影迷，推广电影，都在忙于利用社交媒体的优势。

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These examples show a new phenomenon: media companies leveraging the openness of social media to build consumer trust by offering content and messaging that is relevant, rapid and integrated.

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The Obama strategy is to do the same thing, leveraging liberal media bias, the latest technology, robust data and grassroots community organizing techniques, to smear the Republican Party as extremist, out of touch and disconnected from the needs of the majority of Americans.

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DeWitt also seems intent on leveraging the strength of social media channels moving forward.

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