Usually in these situations, the proud parents parade before the cameras, appear on talk shows and land lucrative sponsorship deals with baby-products firms.

通常在这种情况下，自豪的父母会在镜头前炫耀，出席各种脱口秀节目，并谈下一笔又一笔的婴儿广告赞助。

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His heroic story attracted an army of fans and lucrative sponsorship deals with big corporations such as Nike and the Anheuser-Busch brewery.

CNN: October 22, 2012 -- Updated 1721 GMT (0121 HKT)

Bryant delivered a public apology to the accuser, and the incident damaged his reputation -- many of his highly lucrative sponsorship deals were subsequently dropped.

CNN: Kobe Bryant: Suiting up for the 'Redeem Team'

Moyes arrives with United having sealed a series of lucrative sponsorship deals aimed at maximizing off-pitch revenue in order to be competitive under European football's financial fair play rules.

CNN: Moyes signs six-year deal at Manchester United