Instead of normalising the undesirable behaviour, the message needs to marginalise it.

与其将不良行为正常化，还不如利用信息将其边缘化。

youdao

He is the favourite to win - and some believe his victory would lead to efforts to marginalise the fundamentalists.

BBC: Tussle for the top

But, the declaration said, there were risks and challenges and that globalisation could marginalise countries and the most vulnerable groups.

BBC: Talks end with plea for the poor

This could lead to greater division within communities and potentially marginalise all dog owners - even those trying to be responsible.

BBC: A muzzled and leashed pitbull terrier