Focus on cost control management and airport marketing.

重点讲述成本控制管理和机场营销。

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That changed in 1997 when Mr Pepy took charge, introducing a dose of modern marketing and a yield-management system from American Airlines to fill seats and take on the low-cost airlines.

这在1997年改变了，Pepy先生掌管之后，他引进了美国航空为了填满座位以及低成本运营的产出管理系统以及许多现代营销。

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How is the article's key point the research in the enterprise can the effective management marketing cost.

文章的重点是研究在企业里如何能有效的管理营销成本。

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We were deep into the Great Recession, more businesses than not were scrambling to survive in the face of vastly changed fortunes, and it was more difficult than ever before to disabuse non-marketing senior management of their conviction that marketing is a cost center, not an investment.

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