Every year, theincomeofcelebritieswill be revealedbythe media and thenumberalwayssurprisesthepublic, becauseforanordinary person, theywill never earn suchincome all his life.
To get going: If you have a marketing-driven social media plan, that's a start. (If not, see Time's personoftheyear award for 2010.) Now layer in content that attracts potential candidates--company news, color commentary from employees, video ofthe work environment and of course job information.