He's concerned that foreign manufacturers are using the brand "England" to misleadconsumers, and wants the trading standards authorities to investigate.
As it turns out, a growing body of research finds that many disclaimers are useless or even worse actually misleadconsumers into making inferior decisions.
In February he sent letters to 12 economists and consultants ordering them to reveal their methodology, on the grounds that erroneous figures could misleadconsumers.