与晕轮效应相对应的是“负晕轮效应”（negative-halo effect），也叫扫帚星效应（forked-tail effect），是指如果一个人被赋予了一个否定、消极的特征，那么他就可能被赋予其他许多消极的特征...
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The Halo effect is the tendency for an individual's positive or negative trait to “spill over” to other areas of their personality in others' perceptions of them.
光环效应即在对某人的评价中，人们喜欢把此人的某种积极或消极的特点推及他性格的其它方面。
The damage: Poor uptake of the service, many disgruntled users, negative halo effect on the iPhone.
造成损害：难堪的收给服务项目，许多用户的不满，造成iPhone的负面印象。
The Halo effect is the tendency for an individual's positive or negative trait to "spill over" to other areas of their personality in others' perceptions of them.
晕轮效应是指个体或积极或消极的特征会弥散到他个人其他部分的感知的一种趋势。
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