(二)双边市场的理论内涵——网络外部性网络外部性理论(Network Externality Theory)也并非新鲜事物，早在1985年学者Katz和Shapiro(卡茨、夏皮罗)就提出了相关概念。
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Based on the network externality theory, a market competition risk control model was discussed. At the end of this paper, some advices of controlling market risk are given.
对于市场竞争风险的控制，本文应用网络外部效应理论探讨风险的控制模型，文章的最后还提到了一些市场风险控制的建议。
So it is very significant in both theory and reality that the study for how the network externality affects the technological innovations diffusion.
因此，对银行技术创新扩散中网络外部性作用的分析具有很好的理论意义和现实意义。
According to the economic externality theory in public economy, the economic externality in network media falls into two sides: positive externality and negative externality.
按照公共经济学的经济外部性理论，网络媒体的外部性问题分为正外部性和负外部性两个方面。
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