A well optimized site (unless it's a brand with strong marketing prowess or has broad terms in their name) should see a majority of traffic from non-branded terms.
一个优化好的网站(除非它有很强的营销能力，或者它的名字很大众化，许多网站的名字里都包含着)不应该靠专门打品牌的词语来获取大部分流量。
Branded to non-branded keyword mix - if all you're getting is branded search traffic, you'll want to conduct a technical and content SEO audit of your site as something is probably not in order.
从品牌到非品牌关键字组合——如果你只是想通过搜索流量打品牌，那你需要采取一种技术，并且要把你的网站内容进行搜索引擎优化，因为有些事情可能是没有规律性的。
If Microsoft wants to direct traffic to their mobile phones and other projects, the easy way out is to setup a cluttered, non-standard (design wise) AD system that rolls across their entire site.
如你所见，微软网站如果要导航用户到他们的移动电话和其他项目，简单的方法就是设置了一个混乱，非标准(智能设计)的广告系统贯穿整个网站。
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