西安大学生网络团购满意度影响因素实证研究 Keywords: College Students; Online Group-Buying; Satisfaction; Influencing Factors [gap=330]关键词：大学生；网络团购；满意度；影响因素
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In China, the online group-buying boom started in early 2010.
中国在线团购繁荣始于2010年初。
Online group-buying websites is accepted by more and more units.
网络团购被越来越多的单位接受。
However, when consumers enjoy the benefits brought by online group-buying, problems also occur, such as products of fake brands, cut-down of services, fraud on price and other phenomena.
但是，消费者在享受网络团购带来的实惠时也出现了一些问题，如假冒名牌产品、服务缩水、价格欺诈等现象。
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